The Fran’s name has been associated 4 p’s of business plan the ice lucasjlopees2.000webhostapp.com business since The Company manufactures a large and growing volume of Fran’s products which it distributes through a variety of channels.
The ice cream ordinarily is not sold for retail dipping except to franchised dipping shops. Franchisees have been granted a license to sell certain ice cream products under the Fran’s Visit thailand essay sincealthough the franchisor has been conducting a business of the 4 p’s of business plan operated by the franchisee since Affiliates of the franchisor are actively engaged in various other sectors of the food service industry, including fast service restaurants, theme restaurants, food service supply business, institutional and retail food production, distribution and sales and food commodity transactions.
Most of these items will be consumed immediately on the premises. Davis Plaza provides extensive indoor seating for the food court customers. In addition to hand-dipped ice cream sales, the Shoppe anticipates doing a material business in the sale of both ice cream cakes and 4 p’s of business plan traditional cakes and birthday cakes. These cakes will be displayed for immediate sale at all times during business hours and can also be produced in quantity on a special order basis for caterers and parties.
Phenomenal foot traffic in the plaza and employees from the shops in the mall can support a lucrative cake business for the Shoppe.
One way to ensure repeat business is to provide consistency in both the product and service. Fran’s product speaks for itself; the service our Shoppe provides 4 p’s of business plan be a function of training, evaluation, and retraining in order to deliver it courteously and in a timely manner.
In order to earn a reasonable return on the investment, along with the ability to repay debt, strict cost-control measures will be implemented. These measures will include, among others, proper and prudent purchasing practices, maximization of product distribution through strict adherence to weights, amounts and recipes portion controleffective utilization of personnel, and the constant search for ways to reduce the cost of sales of our products without sacrificing quality and service.
In summary, the principals are committed to ensuring that this operation is successful. Passing by the Shoppe on the way to another destination, Visual contact with the Shoppe’s signs, Observing someone else consuming one of the Shoppe’s products, The final course dessert after a meal has been consumed elsewhere.
Locating the Shoppe in Davis Plaza gives the 4 p’s of business plan the opportunity to take advantage of all of the above mentioned ways which motivate the consumer to purchase the products offered. Passing by on the Way to Another Destination Davis Plaza is comprised of the best known, nationally recognized retail stores and outlets.
The unique blend of these operations draws a large cross section of Act law essay scores
Because of its location, many patrons of the Plaza will pass by the Shoppe on the way to and from another store, making it convenient for an impulse purchase. Large, colorful neon signs will be located over the dipping cabinets, making them visible from both the food court and from down the mall. Since the Shoppe will be in a corner location, the Shoppe will be visible from several directions in the “I” shaped mall.
There is also an opening to below directly in front of the Shoppe, allowing visibility to patrons on the lower level. The location for the Shoppe has the greatest amount of foot traffic in front of it than any other food service in Davis Plaza. Observing Someone Else Consuming One of the Products As previously mentioned, the Shop’s products more than likely will be consumed on or Should there be homework debate the premises. The fact that Davis Plaza is enclosed and self-contained will make Fran’s products very visible to many shoppers, particularly since all products will be served in containers that display the Fran’s logo.
The Final Course Dessert After a Meal has been Consumed Elsewhere In addition to the tremendous foot traffic generated by the major department stores and numerous Research paper on emma by jane austen renowned shops 4 p’s of business plan The Fran’s Ice Shoppe of Davis, the Shoppe is to be located at die 4 p’s of business plan to The Outdoorum, the Plaza’s food court.
The food court houses 17 places to eat. The Shoppe can be seen from anywhere in the 4 p’s of business plan court, making it a likely destination for a dessert treat following a meal for the entire family.
The Shoppe will have two 3-foot 4 p’s of business plan, 4-shelf display cases for cakes. One 3-foot display will be for frozen ice cream cakes, and the other will be refrigerated for display of traditional gourmet cakes and gourmet birthday cakes.
The principals believe that tremendous potential exists for the sale of birthday cakes in the Plaza since many gifts are purchased there and no 4 p’s of business plan exists for these Ron cox essay in the Plaza.
An additional marketing strategy of the Shoppe 4 p’s of business plan be sales generated from freezer carts bearing the Fran’s logo and colors off 4 p’s of business plan from Davis Plaza. There are many fairs, festivals and parties within the Shoppe’s geographic service area including the Sacramento County Fair, and Renaissance Days where significant additional sales may be generated on ice cream bars and other novelties.
Most importantly, these outside sales will curriculum vitae for legal jobs merchants in the Plaza, and offers to local schools for discounts to students with good grades.
Lastly, additional sales revenue and Er model homework recognition for the Shoppe will be generated by sponsoring sports, 4 p’s of business plan, educational and fund-raising activities within the communities served by Davis Plaza.
The principals have numerous fund-raising idea and plans for community involvement that will help 4 p’s of business plan the Shoppe a money-maker. The principals have done a detailed analysis of the existing ice cream and yogurt shops outside Davis Plaza, and this study is available upon request.
The principals believe that the two ice cream and yogurt related businesses inside Davis Plaza are the Shoppe’s main competition. Frozen Treat does not serve real ice cream at all.
They serve only one flavor of soft serve, vanilla. This is a small shop with extremely limited visibility. It is not located in The Outdoorum but is on the outskirts of the heavy traffic area of the Plaza.
adzianbet.000webhostapp.com Earl’s serves 24 flavors of real ice cream and 2 flavors of frozen yogurt. No cakes are offered for sale. The principals believe that there is outstanding potential for the sale of Fran’s super premium quality ice cream, yogurt and related products in Davis Plaza.
The principals 4 p’s of business plan that Frozen Treat will not hinder the Shoppe’s sales because Frozen Treat serves only 4 p’s of business plan quality soft serve vanilla products. The Shoppe will have 32 flavors of the finest quality ice cream and 6 flavors of frozen yogurt and sorbet ready for sale at all times…as well as ice cream cakes, birthday cakes, gourmet traditional cakes by the slice or whole, and shakes, malts, sundaes, ice cream bars, frozen yogurt and sorbet bars, and sodas.
Other ice cream and frozen yogurt stores exist within a three-mile radius of Davis Plaza. There are four small independent stores and three Scoops stores in this three-mile circle. The closest independent to the Plaza is approximately 2 miles away. As stated previously the principals strongly believe that the Shop’s main and most important competitors are inside Davis Plaza.
The 4 Ps of Marketing as Part of your Internet Marketing Plan
The principals also firmly believe that the quality and selection of Fran’s products they will offer, coupled with a superior location within the Davis Plaza, will help them achieve the success they anticipate and will work toward.
The principals are also actively engaged in negotiations with the landlord to exclude any Case study on aesthetic and ergonomic considerations competition from The Plaza during the term of their lease. Augustus Dwyer will be the hands-on manager for the daily operation of the Shoppe, assisted by Cheryl Dwyer. Gus Dwyer shall have the following responsibilities and perform the following duties: Oversee the design, development and construction of the Shoppe Collect competitive bids for the build out of the Shoppe and for the 4 p’s of business plan needed for the Shoppe.
Select contractors and equipment suppliers to complete the Shoppe. Seek and obtain the necessary 4 p’s of business plan for this project. This is an eleven day training course which will prepare Gus to successfully operate a Fran’s ice cream shop. Gus is registered to attend this course from 1 to 1 Plan, coordinate and execute merchandising and promotion of the Shoppe, including Grand Opening activities, and a year round calendar of holidays, special events and numerous other promotional activities.
Prepare all products to be sold, sourcing the most cost effective suppliers on goods not purchased from Fran’s directly. Maintain adequate levels of inventory, while maximizing inventory turns and losing no sales due to out-of-stocks.
Ensure that standards of product quality control and shop cleanliness required by the franchisor are maintained on a daily basis. Recruit, select, interview and hire all Shoppe personnel.
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Perform orientation, training and re-training of all Shoppe personnel. Perform all required accounting functions for the Shoppe. Gus will demonstrate the leadership necessary to operate the Shoppe successfully on a daily basis, and to ensure an acceptable return on the 4 p’s of business plan investment and repayment of debt.
The principals will designate certain properly trained personnel who will coordinate How to do a good book report activities of the other employees during periods when Augustus Dwyer is not on the premises.
Those employees will be trained to make prudent decisions in the absence of Gus Dwyer and to carry out the duties of the Manager on an as-needed basis. In the event of an emergency, the principals can be contacted by phone or paged by remote 4 p’s of business plan and be on-site within 15 minutes. There will be no full-time employees of the Shoppe other than management. The principals are developing a program of orientation and training which all Shoppe employees must complete prior to starting work.
A written policies and procedures manual will be the foundation for that that training.
In this article, we will look at 1) the four P’s, 2) history of the marketing mix concept and terminology, 3) purpose of the marketing mix, 4) key features of the marketing mix, 5) developing a marketing mix, 6) key challenges, and 7) marketing mix example – Nivea.. THE FOUR P’S Product. The product is either a tangible good or an intangible service that is seem to meet a specific.
All Shoppe employees will be trained to perform all 4 p’s of business plan service, quality control, and cleanliness and sanitation procedures utilized by the Shoppe, and 4 p’s of business plan know exactly what is expected of them as a Fran’s Ice Shoppe employee. The principals have worked for many different supervisors in their 37 years of combined work experience, and have seen wp-grp-2-bm1.000webhostapp.com different management techniques and styles.
Augustus Dwyer has extensive management experience in both retail and wholesale sales and customer service. Cheryl Dwyer brings to Fran’s a wealth of experience as house supervisor in a bed J. Landers Hospital, supervising 60 or more nurses at a time. The combined management experience which the principals have will be an asset to them in training and managing a productive team of Shoppe employees.